In the world of social media sharing, what’s not to love about puppy and kitten pictures? Managing a Fortune 100 Company brand social media channel like Nationwide Pet should be easy right? Capture adorable pet pictures and sit back and wait for people to like, love, retweet, pin, follow and love your brand forever. Listen to how Nationwide Pet social media goes beyond just delightful pet pictures. It’s balance between knowing your target audience, how your audiences interaction on each social media platform and your company brand initiatives and marketing goals.