You know you’re supposed to address your customer’s pain points, but it all feels so…slimy and gross. What if there was a way to guide your ideal customer through your sales process in a way that felt good? What would that look like?

It starts with real voice of customer data, honest and genuine conversation, and moves into a roadmap of how that person moves through the stages of awareness. Wrap it up with an understanding of the right marketing channel for the right stage of awareness, and you too can make your customers feel like you REALLY KNOW THEM.