Connecting on Purpose – Purpose-driven brands perform better. Businesses that connect with customers using their purpose have more significant influence and longevity. 72% of Americans say they feel it is more important than ever that the companies they buy from share and reflect their values. With the rise of social, political, and environmental awareness in 2020, now is the time for companies with a real purpose to stand out. Those that don’t pay the price. What used to be a choice is now expected. “