Agenda

  • Thursday July 16
  • Friday July 17
  • Friday March 27
  • All
  • General
  • Beginner
  • Advanced
  • Business of
  • Sessions
  • Workshops
08:00 AM - 08:50 AMRegistration + Coffee + Exhibitors
08:50 AM - 09:10 AMWelcome to Digital Marketing Days By Kelley MillarChaos Tamer

Brief welcome to open the conference

09:10 AM - 09:55 AM#Craveable – How to Create an Irresistible Brand By Jessika PhillipsFounder

With Organic engagement reaching a low .09% average in 2019, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? We are in an age of digital content saturation and now we are finding ourselves pushing to move our brands to the top of a sea of samesies. What we do is not unique, but how we do and share it can be. The key is to capture attention, amplify our message and keep our audience coming back for more. Ultimately, we are becoming a destination that attracts the right leads to your message without the constant need to spend more money on ads.
In this fast-paced, example-filled session we’ll learn:

– Best practices to turn your followers into true fans, your clients into advocates and your community into collaborators without an ads budget.
– The art of capturing attention organically and the flywheel formula and tools it takes to keep it.
– How to take your message and become the “stand out” take-notice brand amongst the sea of samesies.

10:00 AM - 10:40 AMHow to Make Your Digital Marketing EASIER in 2020 By Phyllis KhareFounder - Author - Marketing Strategist - Mentor

Learn these super easy shortcuts in how you market online to save you time and money in 2020. Phyllis, the Co-Founder of Social Media Manager School has a decade of online marketing experience (and decades of offline marketing experience) and has tested everything! Learn how to choose the best tools for the way YOU want to market your business online.

10:40 AM - 11:00 AMBreak + Snacks + Networking + Exhibitors
10:00 AM - 10:40 AMUsing Social Media to Monetize Your in Person Events By April WilhelmCEO - Marketing Strategist

April will be going over tactics to show how you can monetize your tribe through social media by using the same tactics our military uses. Attendees will be able to use specific features through social media to build their die hard tribe. Attendees will also leave understanding techniques and psychology around building strong relationships with a cold audience and leave with steps on how to book out their events with their tribe.

10:00 AM - 10:40 AMHuman Resources – Hiring Contractors vs. Employees By Danielle Zemlicka Human Resource Consultant

There are several factors you MUST consider before deciding on the appropriate classification. Misclassification of an individual as an independent contractor can be a costly mistake. In this presentation we will discuss the legal analysis of appropriate classification of a worker as an independent contractor or employee. We will discuss how the classification tests and definitions are evolving and the various legal landmines that you need to consider. We will provide you with some of the pros and cons of each classification. Lastly, we will share how the classification will impact the direct relationship with an Employer and the ways to effectively manage those relationships when hiring independent contractors.

11:00 AM - 11:45 AMHuman Resources – Hiring Contractors vs. Employees By Michelle BaumertAttorney

There are several factors you MUST consider before deciding on the appropriate classification. Misclassification of an individual as an independent contractor can be a costly mistake. In this presentation we will discuss the legal analysis of appropriate classification of a worker as an independent contractor or employee. We will discuss how the classification tests and definitions are evolving and the various legal landmines that you need to consider. We will provide you with some of the pros and cons of each classification. Lastly, we will share how the classification will impact the direct relationship with an Employer and the ways to effectively manage those relationships when hiring independent contractors.

Nick Murphy
11:00 AM - 11:45 AMHow to Create Messaging that Attracts Your Ideal Customers By Nick MurphyCo-Founder

Are your newsletters being met with crickets? Do your big promotions fail to drive the results you want? Do your marketing efforts ever make you feel like you’re wasting your time and money?

Learn How to Create Messaging that Attracts Your Ideal Customers with Parentpreneur and Storybrand Certified Guide, Nick Murphy from MyCertifiedGuide.com!


Nick will discuss:

• The 7 key elements of a great marketing message

• The BIG mistake that almost every business is making in their marketing 

• How to identify the “low hanging fruit” to grab quick and easy wins

• Why every small business needs to be doing marketing NOT branding

• And much more…

11:45 AM - 12:45 PMLunch + Networking + Exhibitors
13:00 PM - 16:00 PMFrom the Ground Up – How to Build a Successful Digital Marketing Strategy By Alyssa SmithBusiness Manger

WORKSHOP – A detailed overview of creating a successful digital marketing strategy, the process and tools needed to make sure it works!

13:00 PM - 16:00 PM7 Steps to Successful Ads & Analytics – Facebook + Instagram By Kate EvansOwner

Do you want to run Facebook Ads but are having a hard time understanding the jargon and complexities and wish there were an easier tool?

Then let’s explore the 7 Steps to Successful Ads on Facebook and Instagram.

In this session, we’ll break down why Facebook and Instagram Ads work, help you optimize your Ad creative, discuss targeting, and delve into Ad performance.

13:00 PM - 16:00 PMUsing Chat Marketing Strategies to Build Your Lists, Relationships and Revenue By Beth PresherOwner

When you think of Chat marketing, you often think of bots and impersonal automation. In this workshop, we will talk about creating a unique, well branded conversation with customers that helps build our email list, sms lists, relationships and revenue.

13:00 PM - 16:00 PMFrom the Ground Up – How to Build a Successful Digital Marketing Strategy By Brad NietfeldtManaging Partner - CEO

WORKSHOP – A detailed overview of creating a successful digital marketing strategy, the process and tools needed to make sure it works!

13:00 PM - 16:00 PMFrom the Ground Up – How to Build a Successful Digital Marketing Strategy By Chelsea StewartBusiness Marketing Lead

WORKSHOP – A detailed overview of creating a successful digital marketing strategy, the process and tools needed to make sure it works!

14:15 PM - 14:45 PMBreak + Snacks + Networking + Exhibitors
17:00 PM - 18:30 PMNetworking + Beverages + Hors D’ OeuvresUpstream Brewing Company
08:00 AM - 08:50 AMRegistration + Coffee + Exhibitors
08:50 AM - 09:10 AMWelcome to Digital Marketing Days By Kelley MillarChaos Tamer

Brief welcome to open the conference

09:10 AM - 09:55 AM#Craveable – How to Create an Irresistible Brand By Jessika PhillipsFounder

With Organic engagement reaching a low .09% average in 2019, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? We are in an age of digital content saturation and now we are finding ourselves pushing to move our brands to the top of a sea of samesies. What we do is not unique, but how we do and share it can be. The key is to capture attention, amplify our message and keep our audience coming back for more. Ultimately, we are becoming a destination that attracts the right leads to your message without the constant need to spend more money on ads.
In this fast-paced, example-filled session we’ll learn:

– Best practices to turn your followers into true fans, your clients into advocates and your community into collaborators without an ads budget.
– The art of capturing attention organically and the flywheel formula and tools it takes to keep it.
– How to take your message and become the “stand out” take-notice brand amongst the sea of samesies.

10:00 AM - 10:40 AMHow to Make Your Digital Marketing EASIER in 2020 By Phyllis KhareFounder - Author - Marketing Strategist - Mentor

Learn these super easy shortcuts in how you market online to save you time and money in 2020. Phyllis, the Co-Founder of Social Media Manager School has a decade of online marketing experience (and decades of offline marketing experience) and has tested everything! Learn how to choose the best tools for the way YOU want to market your business online.

10:40 AM - 11:00 AMBreak + Snacks + Networking + Exhibitors
11:45 AM - 12:45 PMLunch + Networking + Exhibitors
14:15 PM - 14:45 PMBreak + Snacks + Networking + Exhibitors
17:00 PM - 18:30 PMNetworking + Beverages + Hors D’ OeuvresUpstream Brewing Company
10:00 AM - 10:40 AMUsing Social Media to Monetize Your in Person Events By April WilhelmCEO - Marketing Strategist

April will be going over tactics to show how you can monetize your tribe through social media by using the same tactics our military uses. Attendees will be able to use specific features through social media to build their die hard tribe. Attendees will also leave understanding techniques and psychology around building strong relationships with a cold audience and leave with steps on how to book out their events with their tribe.

13:00 PM - 16:00 PMFrom the Ground Up – How to Build a Successful Digital Marketing Strategy By Alyssa SmithBusiness Manger

WORKSHOP – A detailed overview of creating a successful digital marketing strategy, the process and tools needed to make sure it works!

13:00 PM - 16:00 PMUsing Chat Marketing Strategies to Build Your Lists, Relationships and Revenue By Beth PresherOwner

When you think of Chat marketing, you often think of bots and impersonal automation. In this workshop, we will talk about creating a unique, well branded conversation with customers that helps build our email list, sms lists, relationships and revenue.

13:00 PM - 16:00 PMFrom the Ground Up – How to Build a Successful Digital Marketing Strategy By Brad NietfeldtManaging Partner - CEO

WORKSHOP – A detailed overview of creating a successful digital marketing strategy, the process and tools needed to make sure it works!

13:00 PM - 16:00 PMFrom the Ground Up – How to Build a Successful Digital Marketing Strategy By Chelsea StewartBusiness Marketing Lead

WORKSHOP – A detailed overview of creating a successful digital marketing strategy, the process and tools needed to make sure it works!

Nick Murphy
11:00 AM - 11:45 AMHow to Create Messaging that Attracts Your Ideal Customers By Nick MurphyCo-Founder

Are your newsletters being met with crickets? Do your big promotions fail to drive the results you want? Do your marketing efforts ever make you feel like you’re wasting your time and money?

Learn How to Create Messaging that Attracts Your Ideal Customers with Parentpreneur and Storybrand Certified Guide, Nick Murphy from MyCertifiedGuide.com!


Nick will discuss:

• The 7 key elements of a great marketing message

• The BIG mistake that almost every business is making in their marketing 

• How to identify the “low hanging fruit” to grab quick and easy wins

• Why every small business needs to be doing marketing NOT branding

• And much more…

13:00 PM - 16:00 PM7 Steps to Successful Ads & Analytics – Facebook + Instagram By Kate EvansOwner

Do you want to run Facebook Ads but are having a hard time understanding the jargon and complexities and wish there were an easier tool?

Then let’s explore the 7 Steps to Successful Ads on Facebook and Instagram.

In this session, we’ll break down why Facebook and Instagram Ads work, help you optimize your Ad creative, discuss targeting, and delve into Ad performance.

10:00 AM - 10:40 AMHuman Resources – Hiring Contractors vs. Employees By Danielle Zemlicka Human Resource Consultant

There are several factors you MUST consider before deciding on the appropriate classification. Misclassification of an individual as an independent contractor can be a costly mistake. In this presentation we will discuss the legal analysis of appropriate classification of a worker as an independent contractor or employee. We will discuss how the classification tests and definitions are evolving and the various legal landmines that you need to consider. We will provide you with some of the pros and cons of each classification. Lastly, we will share how the classification will impact the direct relationship with an Employer and the ways to effectively manage those relationships when hiring independent contractors.

11:00 AM - 11:45 AMHuman Resources – Hiring Contractors vs. Employees By Michelle BaumertAttorney

There are several factors you MUST consider before deciding on the appropriate classification. Misclassification of an individual as an independent contractor can be a costly mistake. In this presentation we will discuss the legal analysis of appropriate classification of a worker as an independent contractor or employee. We will discuss how the classification tests and definitions are evolving and the various legal landmines that you need to consider. We will provide you with some of the pros and cons of each classification. Lastly, we will share how the classification will impact the direct relationship with an Employer and the ways to effectively manage those relationships when hiring independent contractors.

09:10 AM - 09:55 AM#Craveable – How to Create an Irresistible Brand By Jessika PhillipsFounder

With Organic engagement reaching a low .09% average in 2019, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? We are in an age of digital content saturation and now we are finding ourselves pushing to move our brands to the top of a sea of samesies. What we do is not unique, but how we do and share it can be. The key is to capture attention, amplify our message and keep our audience coming back for more. Ultimately, we are becoming a destination that attracts the right leads to your message without the constant need to spend more money on ads.
In this fast-paced, example-filled session we’ll learn:

– Best practices to turn your followers into true fans, your clients into advocates and your community into collaborators without an ads budget.
– The art of capturing attention organically and the flywheel formula and tools it takes to keep it.
– How to take your message and become the “stand out” take-notice brand amongst the sea of samesies.

10:00 AM - 10:40 AMUsing Social Media to Monetize Your in Person Events By April WilhelmCEO - Marketing Strategist

April will be going over tactics to show how you can monetize your tribe through social media by using the same tactics our military uses. Attendees will be able to use specific features through social media to build their die hard tribe. Attendees will also leave understanding techniques and psychology around building strong relationships with a cold audience and leave with steps on how to book out their events with their tribe.

10:00 AM - 10:40 AMHuman Resources – Hiring Contractors vs. Employees By Danielle Zemlicka Human Resource Consultant

There are several factors you MUST consider before deciding on the appropriate classification. Misclassification of an individual as an independent contractor can be a costly mistake. In this presentation we will discuss the legal analysis of appropriate classification of a worker as an independent contractor or employee. We will discuss how the classification tests and definitions are evolving and the various legal landmines that you need to consider. We will provide you with some of the pros and cons of each classification. Lastly, we will share how the classification will impact the direct relationship with an Employer and the ways to effectively manage those relationships when hiring independent contractors.

13:00 PM - 16:00 PMFrom the Ground Up – How to Build a Successful Digital Marketing Strategy By Alyssa SmithBusiness Manger

WORKSHOP – A detailed overview of creating a successful digital marketing strategy, the process and tools needed to make sure it works!

13:00 PM - 16:00 PM7 Steps to Successful Ads & Analytics – Facebook + Instagram By Kate EvansOwner

Do you want to run Facebook Ads but are having a hard time understanding the jargon and complexities and wish there were an easier tool?

Then let’s explore the 7 Steps to Successful Ads on Facebook and Instagram.

In this session, we’ll break down why Facebook and Instagram Ads work, help you optimize your Ad creative, discuss targeting, and delve into Ad performance.

13:00 PM - 16:00 PMUsing Chat Marketing Strategies to Build Your Lists, Relationships and Revenue By Beth PresherOwner

When you think of Chat marketing, you often think of bots and impersonal automation. In this workshop, we will talk about creating a unique, well branded conversation with customers that helps build our email list, sms lists, relationships and revenue.

13:00 PM - 16:00 PMFrom the Ground Up – How to Build a Successful Digital Marketing Strategy By Brad NietfeldtManaging Partner - CEO

WORKSHOP – A detailed overview of creating a successful digital marketing strategy, the process and tools needed to make sure it works!

13:00 PM - 16:00 PMFrom the Ground Up – How to Build a Successful Digital Marketing Strategy By Chelsea StewartBusiness Marketing Lead

WORKSHOP – A detailed overview of creating a successful digital marketing strategy, the process and tools needed to make sure it works!

  • All
  • General
  • Beginner
  • Advanced
  • Business of
  • Sessions
  • Workshops
08:00 AM - 08:45 AMCoffee + Pastries + Networking + Exhibitors
09:00 AM - 12:00 PMHow to Craft Blogs & Premium Content that Converts By McCoy WorthingtonFreelancer

Ready to take control of your inbound marketing strategy? It’s time to start writing strategy-driven content.

In this workshop, you’ll learn how to write content that reaches leads, builds a connection, and brings customers to your business. Join me to learn about the essentials of SEO in writing, pick up tips for building premium content, and discover how to write copy that converts.

09:00 AM - 12:00 PMHow to be a Mind Reader: Customer Centric Funnels By Briar HarveySystems Expert and Funnel Designer

You know you’re supposed to address your customer’s pain points, but it all feels so…slimy and gross. What if there was a way to guide your ideal customer through your sales process in a way that felt good? What would that look like?

It starts with real voice of customer data, honest and genuine conversation, and moves into a roadmap of how that person moves through the stages of awareness. Wrap it up with an understanding of the right marketing channel for the right stage of awareness, and you too can make your customers feel like you REALLY KNOW THEM.

09:00 AM - 12:00 PMGenerate Income with Instagram Stories By Jen Conger

… without knowing all the fancy tech features or feeling like a spammy salesperson
In this hands on workshop, we’ll dive into my 5-part formula for creating engage-worthy Instagram Stories that lead to income for your business. Here’s what you’re going to accomplish:

  • Learning new methods to create buzz and stick out on Instagram through your Stories
  • How to avoid the #1 thing that’s preventing you from making sales with Stories, and what to do instead
  • How to implement the 5-core components of my formula that guarantee your Stories actually get watched and engaged with
  • What to do after you’ve created a Story to lead your followers to becoming actual customers
12:00 PM - 13:00 PMLunch + Networking + Exhibitors
13:00 PM - 13:50 PMCyber Security – Your Responsibilities as a Digital Marketer By Dr. Jeremy MillarProfessor

As digital marketers, you deal with a lot of data. Do you really know how to protect it and which items are most crucial to protect? Dr. Jeremy Millar will walk you through some scenarios and solutions during his session.

11:00 AM - 11:45 AMIncreasing Your Visibility on Search Engines (Understanding SEO + Driving Traffic = SUCCESS!) By Jen MaherSquarespace Expert and Authorized Trainer

Once you understand how SEO “works”, you can take steps that will help your business or organization have a better chance of being visible on search engines. In this presentation, we will discuss the basic concepts behind SEO and what groundwork steps need to be taken to ensure that you are putting your “best foot forward”. Attendees will also be given a step by step action plan that will help them continue to increase their visibility on search engines and ensure that their Internet Marketing efforts are working together to achieve solid results.

11:00 AM - 11:45 AMSocial Media – Knowing Your Audience & Channel By Jaimie SelwaSr. Consultant, Social Media

In the world of social media sharing, what’s not to love about puppy and kitten pictures? Managing a Fortune 100 Company brand social media channel like Nationwide Pet should be easy right? Capture adorable pet pictures and sit back and wait for people to like, love, retweet, pin, follow and love your brand forever. Listen to how Nationwide Pet social media goes beyond just delightful pet pictures. It’s balance between knowing your target audience, how your audiences interaction on each social media platform and your company brand initiatives and marketing goals.

11:00 AM - 11:45 AMProtecting Your Intellectual Property By Daniel BruceAttorney

As Digital Marketers we create most of our work products and put them out for the world to see. Many people will just swipe a graphic or some other digital product and think they can make it their own. In this session, Daniel will discuss the laws around intellectual property and how to protect yourself and digital products.

14:00 PM - 14:50 PMTBD By LeAnna BrownSEO Expert and Blogger

Most bloggers want to make money but don’t know how. They waste so much time on things that they THINK they should be doing (cough: social media), and while those things CAN work for some, there is one thing that is incredibly simple and WILL work for all bloggers: SEO.
The problem is, there are many layers to SEO (onsite, offsite, etc) but once you understand how it works, instead of spending countless hours on tasks that WON’T drive traffic, you can spend your time doing what you DO enjoy- BLOGGING!

14:00 PM - 14:50 PMDigital Marketing Strategy Development for Tomorrow By James DuranManaging Partner

Are the 5 P’s of marketing still relevant in the digital age? We will explore the traditional 5 P’s and explore the “new 5 P’s of digital marketing” to develop a strategy that is relevant for today’s digital marketer.

14:50 PM - 15:10 PMBreak + Snacks + Networking + Exhibitors
15:10 PM - 16:10 PMTBD By Mandy KubicekLife & Business Coach

You have loads of ideas, and you’re feeling inspired to execute your new marketing plan.

Let’s be real. Change is hard! When it comes to consistently executing on a plan, you’re going to run into obstacles.

We’ll talk about what those obstacles are, how to overcome them, and how to practice what I call “real magic”—when your results are so unexpectedly great, they feel like magic!

16:10 PM - 16:30 PMFinal Closing By Kelley MillarChaos Tamer

Quick thank you and wrap up for participating in Digital Marketing Days – Omaha. We will also be giving away some prizes.

08:00 AM - 08:45 AMCoffee + Pastries + Networking + Exhibitors
12:00 PM - 13:00 PMLunch + Networking + Exhibitors
14:50 PM - 15:10 PMBreak + Snacks + Networking + Exhibitors
15:10 PM - 16:10 PMTBD By Mandy KubicekLife & Business Coach

You have loads of ideas, and you’re feeling inspired to execute your new marketing plan.

Let’s be real. Change is hard! When it comes to consistently executing on a plan, you’re going to run into obstacles.

We’ll talk about what those obstacles are, how to overcome them, and how to practice what I call “real magic”—when your results are so unexpectedly great, they feel like magic!

16:10 PM - 16:30 PMFinal Closing By Kelley MillarChaos Tamer

Quick thank you and wrap up for participating in Digital Marketing Days – Omaha. We will also be giving away some prizes.

09:00 AM - 12:00 PMHow to Craft Blogs & Premium Content that Converts By McCoy WorthingtonFreelancer

Ready to take control of your inbound marketing strategy? It’s time to start writing strategy-driven content.

In this workshop, you’ll learn how to write content that reaches leads, builds a connection, and brings customers to your business. Join me to learn about the essentials of SEO in writing, pick up tips for building premium content, and discover how to write copy that converts.

11:00 AM - 11:45 AMIncreasing Your Visibility on Search Engines (Understanding SEO + Driving Traffic = SUCCESS!) By Jen MaherSquarespace Expert and Authorized Trainer

Once you understand how SEO “works”, you can take steps that will help your business or organization have a better chance of being visible on search engines. In this presentation, we will discuss the basic concepts behind SEO and what groundwork steps need to be taken to ensure that you are putting your “best foot forward”. Attendees will also be given a step by step action plan that will help them continue to increase their visibility on search engines and ensure that their Internet Marketing efforts are working together to achieve solid results.

11:00 AM - 11:45 AMSocial Media – Knowing Your Audience & Channel By Jaimie SelwaSr. Consultant, Social Media

In the world of social media sharing, what’s not to love about puppy and kitten pictures? Managing a Fortune 100 Company brand social media channel like Nationwide Pet should be easy right? Capture adorable pet pictures and sit back and wait for people to like, love, retweet, pin, follow and love your brand forever. Listen to how Nationwide Pet social media goes beyond just delightful pet pictures. It’s balance between knowing your target audience, how your audiences interaction on each social media platform and your company brand initiatives and marketing goals.

14:00 PM - 14:50 PMTBD By LeAnna BrownSEO Expert and Blogger

Most bloggers want to make money but don’t know how. They waste so much time on things that they THINK they should be doing (cough: social media), and while those things CAN work for some, there is one thing that is incredibly simple and WILL work for all bloggers: SEO.
The problem is, there are many layers to SEO (onsite, offsite, etc) but once you understand how it works, instead of spending countless hours on tasks that WON’T drive traffic, you can spend your time doing what you DO enjoy- BLOGGING!

09:00 AM - 12:00 PMHow to be a Mind Reader: Customer Centric Funnels By Briar HarveySystems Expert and Funnel Designer

You know you’re supposed to address your customer’s pain points, but it all feels so…slimy and gross. What if there was a way to guide your ideal customer through your sales process in a way that felt good? What would that look like?

It starts with real voice of customer data, honest and genuine conversation, and moves into a roadmap of how that person moves through the stages of awareness. Wrap it up with an understanding of the right marketing channel for the right stage of awareness, and you too can make your customers feel like you REALLY KNOW THEM.

09:00 AM - 12:00 PMGenerate Income with Instagram Stories By Jen Conger

… without knowing all the fancy tech features or feeling like a spammy salesperson
In this hands on workshop, we’ll dive into my 5-part formula for creating engage-worthy Instagram Stories that lead to income for your business. Here’s what you’re going to accomplish:

  • Learning new methods to create buzz and stick out on Instagram through your Stories
  • How to avoid the #1 thing that’s preventing you from making sales with Stories, and what to do instead
  • How to implement the 5-core components of my formula that guarantee your Stories actually get watched and engaged with
  • What to do after you’ve created a Story to lead your followers to becoming actual customers
14:00 PM - 14:50 PMDigital Marketing Strategy Development for Tomorrow By James DuranManaging Partner

Are the 5 P’s of marketing still relevant in the digital age? We will explore the traditional 5 P’s and explore the “new 5 P’s of digital marketing” to develop a strategy that is relevant for today’s digital marketer.

13:00 PM - 13:50 PMCyber Security – Your Responsibilities as a Digital Marketer By Dr. Jeremy MillarProfessor

As digital marketers, you deal with a lot of data. Do you really know how to protect it and which items are most crucial to protect? Dr. Jeremy Millar will walk you through some scenarios and solutions during his session.

11:00 AM - 11:45 AMProtecting Your Intellectual Property By Daniel BruceAttorney

As Digital Marketers we create most of our work products and put them out for the world to see. Many people will just swipe a graphic or some other digital product and think they can make it their own. In this session, Daniel will discuss the laws around intellectual property and how to protect yourself and digital products.

13:00 PM - 13:50 PMCyber Security – Your Responsibilities as a Digital Marketer By Dr. Jeremy MillarProfessor

As digital marketers, you deal with a lot of data. Do you really know how to protect it and which items are most crucial to protect? Dr. Jeremy Millar will walk you through some scenarios and solutions during his session.

11:00 AM - 11:45 AMIncreasing Your Visibility on Search Engines (Understanding SEO + Driving Traffic = SUCCESS!) By Jen MaherSquarespace Expert and Authorized Trainer

Once you understand how SEO “works”, you can take steps that will help your business or organization have a better chance of being visible on search engines. In this presentation, we will discuss the basic concepts behind SEO and what groundwork steps need to be taken to ensure that you are putting your “best foot forward”. Attendees will also be given a step by step action plan that will help them continue to increase their visibility on search engines and ensure that their Internet Marketing efforts are working together to achieve solid results.

11:00 AM - 11:45 AMSocial Media – Knowing Your Audience & Channel By Jaimie SelwaSr. Consultant, Social Media

In the world of social media sharing, what’s not to love about puppy and kitten pictures? Managing a Fortune 100 Company brand social media channel like Nationwide Pet should be easy right? Capture adorable pet pictures and sit back and wait for people to like, love, retweet, pin, follow and love your brand forever. Listen to how Nationwide Pet social media goes beyond just delightful pet pictures. It’s balance between knowing your target audience, how your audiences interaction on each social media platform and your company brand initiatives and marketing goals.

11:00 AM - 11:45 AMProtecting Your Intellectual Property By Daniel BruceAttorney

As Digital Marketers we create most of our work products and put them out for the world to see. Many people will just swipe a graphic or some other digital product and think they can make it their own. In this session, Daniel will discuss the laws around intellectual property and how to protect yourself and digital products.

14:00 PM - 14:50 PMTBD By LeAnna BrownSEO Expert and Blogger

Most bloggers want to make money but don’t know how. They waste so much time on things that they THINK they should be doing (cough: social media), and while those things CAN work for some, there is one thing that is incredibly simple and WILL work for all bloggers: SEO.
The problem is, there are many layers to SEO (onsite, offsite, etc) but once you understand how it works, instead of spending countless hours on tasks that WON’T drive traffic, you can spend your time doing what you DO enjoy- BLOGGING!

14:00 PM - 14:50 PMDigital Marketing Strategy Development for Tomorrow By James DuranManaging Partner

Are the 5 P’s of marketing still relevant in the digital age? We will explore the traditional 5 P’s and explore the “new 5 P’s of digital marketing” to develop a strategy that is relevant for today’s digital marketer.

16:10 PM - 16:30 PMFinal Closing By Kelley MillarChaos Tamer

Quick thank you and wrap up for participating in Digital Marketing Days – Omaha. We will also be giving away some prizes.

09:00 AM - 12:00 PMHow to Craft Blogs & Premium Content that Converts By McCoy WorthingtonFreelancer

Ready to take control of your inbound marketing strategy? It’s time to start writing strategy-driven content.

In this workshop, you’ll learn how to write content that reaches leads, builds a connection, and brings customers to your business. Join me to learn about the essentials of SEO in writing, pick up tips for building premium content, and discover how to write copy that converts.

09:00 AM - 12:00 PMHow to be a Mind Reader: Customer Centric Funnels By Briar HarveySystems Expert and Funnel Designer

You know you’re supposed to address your customer’s pain points, but it all feels so…slimy and gross. What if there was a way to guide your ideal customer through your sales process in a way that felt good? What would that look like?

It starts with real voice of customer data, honest and genuine conversation, and moves into a roadmap of how that person moves through the stages of awareness. Wrap it up with an understanding of the right marketing channel for the right stage of awareness, and you too can make your customers feel like you REALLY KNOW THEM.

09:00 AM - 12:00 PMGenerate Income with Instagram Stories By Jen Conger

… without knowing all the fancy tech features or feeling like a spammy salesperson
In this hands on workshop, we’ll dive into my 5-part formula for creating engage-worthy Instagram Stories that lead to income for your business. Here’s what you’re going to accomplish:

  • Learning new methods to create buzz and stick out on Instagram through your Stories
  • How to avoid the #1 thing that’s preventing you from making sales with Stories, and what to do instead
  • How to implement the 5-core components of my formula that guarantee your Stories actually get watched and engaged with
  • What to do after you’ve created a Story to lead your followers to becoming actual customers
  • All
  • General
10:15 AM - 10:45 AMBreak + Snacks + Networking + Exhibitors
10:15 AM - 10:45 AMBreak + Snacks + Networking + Exhibitors